Or newsletters that they do not wish to receive.
BULK EMAIL SENDER REGISTRATION
Up for marketing e-mails or e-newsletters during the registration process, but this is considered a questionable marketing practice in the world of e-mail filtering.įor example, if during the registration process the Yes, please send me your newsletter or Yes, please send me special offers checkbox is automatically selected, customers who may not be paying close attention may unintentionally sign up for marketing e-mails Some companies make it a practice to automatically sign up their customers This industry best practice is recommended for use if your company requires or encourages customers to register their contact information in order to access your product or services. Use the double opt-in option for marketing e-mail or newsletter registration. Link is clicked, all the required fields are pre-populated. If you do choose to do it this way, ensure that when the This is not as preferable to the one-click example above. Some senders have this option in the form of requiring recipients to send an e-mail to a certain alias with “Unsubscribe” in the subject. This email was sent to Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy Marketing e-mails, especially newsletters, should always include a way of unsubscribing from future e-mails.
Always include an unsubscribe option in campaign e-mails. The easier you make it for people to know who you are and what you are doing, the less difficulty you will have delivering through most spam filters. In the same vein, the Subject should be a brief summary of what the message is about, and the message body should clearly and succinctly indicate what the offering, service, or product is about.įrom: Updated catalog for the Christmas season! NOT OK Ensure that the From: name reflects who is sending the message.